For most interiors and design businesses, Instagram has become the social media platform of choice and its content, an essential customer touchpoint. Acting as an extension of their website, the channel has helped interior designers, design brands and interiors stores communicate their brand’s identity as well as reaching and engaging with their audience on a daily basis.
Standing out on Instagram, however, has become more difficult than ever. The constant updates to the Instagram algorithm are affecting the number of people that get to see your content, making it harder to grow your following. While numbers won’t come easy, aesthetics will speak volumes. In the crowded Instagram world, how your interiors and design business decides to display its content will make an enormous impact on how people will perceive your brand and whether they decide to follow your account.
Like any good storytelling, your Instagram must communicate your brand’s vision, ethos and your products’ and services’ potential. It’s clear of course that, the first priority is high image resolution, and next in line comes content diversification. Owned brand content always infuses a brand’s DNA with a stronger sense of identity and vision but a generous dose of sourced inspiration that has contributed to shaping a collection or a project is always a good idea.
A Shining example of excellent aesthetic implementation and visual brand promotion is Lawson Robb. The Architecture & Design House’s images co-exist in unison when it comes to colour, composition and transition. Neutral hues dominate the feed and owned content seamlessly meets sourced inspiration from interior design to fashion.
